Fewer markets have changed over the past decade than Off-Highway. Previously, fleet owners were considered very traditional and reluctant to technology. At that time only mining customers used telematics for example. Most other customer types saw such innovation as ‘too costly’, ‘little value’ or ‘potentially intrusive’. However, today’s Off-Highway market is one where digital connectivity has brought fundamental shift in best-in-class business practices and what it means to remain competitive.
With increased use of telematics comes a wide array opportunity to customize maintenance and parts contracts as well as on-site fleet optimization services. Leading & niche OEMs as well as their affiliated dealerships can now better understand and serve their customers’ changing needs by segment while satisfying the expected machine payback and total cost ownership.