We design our research to match your desired outcomes and then work passionately to provide the support you deserve. Our approach is customized and takes into account your needs, budget, and time expectations. We are committed to fully understanding your concerns, needs and ambition and to then (co-) developing the most meaningful and impactful outcomes for you.
Our services and solutions can be grouped into three main categories which can be blended to best suit your specific needs.
MARKET INTELLIGENCE
We are committed to providing our clients with robust, objective and actionable data, research findings and market insights. And in doing so Causeway Insights facilitates your competitive advantage and market growth.
The oftentimes absence of market intelligence in b2b industries is a unique challenge compared to b2c sectors where such information can be abundant. Knowing this, we focus on primary market research techniques i.e., identifying, talking to, and understanding experts in your industry whether they be customers, non-customers, past customers, employees, and channel partners, leading or niche competitors and their affiliated channel partners, as well as suppliers and or trade authorities.
Our market intelligence services rely on our consultants independently collecting objective information on market realities and then injecting these market insights into your company’s strategy formulation and deployment decision making process. Broadly speaking our market research capabilities can be classified as Qualitative and Quantitative.
QUALITATIVE RESEARCH
Qualitative research relies on an exploratory
and investigative approach similar to that employed
by an investigative journalist. Qualitative market
intelligence relies less on structured questionnaires
and more heavily on an interview guideline used
to support the market researcher or analyst
and reveal the unknown facts about customers,
competitors, markets.
Projet types
- Customer journey or experience analysis
- Win-loss analysis
- Market size, share & segmentation analysis
- Market prioritization
- Market forecasting
- Purchase process analysis
- Competitive Intelligence analysis
- Competitive Benchmarking analysis
- Value & supply chain analysis
- Profit-pool analysis
- Service design & optimization
- Concept development (advertising, Product or Service)
- New product/service development
- Channel/distributor performance Analysis
QUANTITIVE RESEARCH
Quantitive research relies on a structured examination
of the research questions at hand. Here most often
we know what we are looking for and conduct interviews
using a structured closed-ended questionnaire whilst
respecting samples and quota to ensure that results
are representative and reliable. The aim here being
to render findings to quantifiable and scalable numeric
values so that your performance can be capture,
measured, compared, and improved over time.
- Brand health audits
- Customer satisfaction analysis
- Net promoter scoring
- Customer needs prioritization
- Customer need or behavior segmentation
- Competitive price & profitability analysis
- Competitive parts basket analysis
- New product introduction or enhancement concept
development via Trade-Off Analysis
Quantitive projet types
Qualitative research relies on an exploratory and investigative approach similar to that employed by an investigative journalist. Qualitative market intelligence relies less on structured questionnaires and more heavily on an interview guideline used to support the market researcher or analyst and reveal the unknown facts about customers, competitors, markets.
Projet types
- Customer journey or experience analysis
- Win-loss analysis
- Market size, share & segmentation analysis
- Market prioritization
- Market forecasting
- Purchase process analysis
- Competitive Intelligence analysis
- Competitive Benchmarking analysis
- Value & supply chain analysis
- Profit-pool analysis
- Service design & optimization
- Concept development (advertising, Product or Service)
- New product/service development
- Channel/distributor performance Analysis
Quantitive research relies on a structured examination of the research questions at hand. Here most often we know what we are looking for and conduct interviews using a structured closed-ended questionnaire whilst respecting samples and quota to ensure that results are representative and reliable. The aim here being to render findings to quantifiable and scalable numeric values so that your performance can be capture, measured, compared, and improved over time.
Quantitive projet types
- Brand health audits
- Customer satisfaction analysis
- Net promoter scoring
- Customer needs prioritization
- Customer need or behavior segmentation
- Competitive price & profitability analysis
- Competitive parts basket analysis
- New product introduction or enhancement concept
development via Trade-Off Analysis
STRATEGIC CONSULTING
Our strategic consulting team takes a collaborative approach to strategic formulation and planning. Where our market intelligence relies on our consultants remaining objective external market experts, our consulting services center on co-development with your team.
Again, our services are highly customized to meet with your organization’s specific needs. Examples of our strategic consulting services include but are not limited.
- White space analysis
- Core competency & adjacency strategic fit
- Action prioritization & planning
- Strategic road-mapping
- Value proposition formulation
- Mission statement formulation
- Corporate storytelling
TRANSACTION SUPPORT
Strengthen your investment
Our transaction support services cater to the market intelligence demands of our private equity as well as commercial and corporate clients. Whether buy or sell-side, our M&A team provides you with the timely information you need to strengthen your investment thesis and optimize the transaction value of the asset.
At Causeway Insights, we appreciate that the stakes are high, and opportunities are time sensitive.
Our sectorial expertise and timely access to our panel of industry experts facilitates our ability to meet your time sensitive needs. Examples of the M&A support services we offer include:
- New opportunity quantification & prioritization
- White space identification & prioritization
- Market adjacency analysis
- Make or buy trade-off analysis
- Buy-side target identification
- Buy-side target receptivity
- Pre-letter of intent (LOI) investigation
- Commercial Due Diligence
- Post-acquisition asset market performance enhancement
